newitalianblood

Nam June Paik is one of the first artists to recognize the potential of the electronic medium and its influence on culture and on the economy. The project attempts to incarnate the poetry of this pioneer of video art, re-enacting in a contemporary key the subject covered by the artist in his work: the medium. In particular the project is divided into two distinct parts: the first is a monolith which has landed on the site like a body that is alien to its context and it is thanks to this detachment, purposely emphasized, that it succeeds in respecting and not invading the scenery; This building houses the main exposition rooms; the second is a low curved tongue which blends into the morphology of the existing valley following the contour lines. This building contains the car parks, the secondary and service functions.