95 Greencroft Gardens, London NW6 3PG, UK
project image
Shaftesbury Avenue Masterplan (2005)
London, UK - invited
Shaftesbury Avenue has been transformed into a CMYK (cyan, magenta, yellow, black) striped edifice! It is now the urban foyer of the national multi-ethnic culture centre - Asian, Southeast Asian, Middle Eastern and African groups all under one roof. Single ethnic buildings can be construed as being divisive and the idea of overlapping multi-cultures needs therefore to be encouraged. This programme exists to facilitate cultural discourse on the ‘see, hear and speak’ of ethnic minorities in Britain today. The trans-ethnic urban culture foyer consists of virtual exhibition galleries, language and storytelling lounges, photograph, letter and foreign map archives, and a series of Japanese style capsule hotels. The latter brings together foreign travellers and local late-night inhabitants of the West End while financially providing for the running of the urban foyer. Commissioned by the Guardian Newspaper and The Arts Council UK.