http://swamp.nu/
McService
WRO, Balchik Film Festival - selected
McService, a performance/video isolating the drive-thru element of McDonalds, explores consumerist perspectives and the structures connecting them. During the performance, our ordering, purchasing, receiving and consuming, discovered new realities regarding the drive-thru structure. Drivers moving through a drive-thru line represent a regular pattern of information. Control regulated by mass production is exchanged at the window, with regular intervals of economic exchange occurring throughout the day. Our performance, despite the fact that we spent almost $200 in 5 hours, contradicted the semantics of this socioeconomic construct. Project Website - http://swamp.nu/projects/mcservice.html