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Russia - first prize
People have always been deeply related to their homes, perceived as human spatial extension, that may not only welcome them, but strongly affirm who they are. Mass housing production has always been addressed to the “typical family”, generating PROGRESSIVE HOMOLOGATION; it needs to give way to a TAILORED DESIGN PROCESS, that starts from the choices of THE ONE in a process of involvement empowering A BOTTOM-UP ACTION. But how is it possible to do that, especially nowadays?The real innovation is to BRING PEOPLE AT THE CENTER OF THE BUILDING PROCESS, not just as the final users, but as the aiming element. The involvement of different actors, from the architects, to developers, gives the chance to rethink the residential designing as a collaborative experience, enhancing the belonging to the proper house, restoring the confidence, and affecting the process of selling.