Via Mura F. Comandini 2
project image
Adidas campus
Extending the multi-brand Adidas strategy to the campus itself, three new diverse but integrated leisure-experimental devices respond to the challenge raised by this growing and changing site. Concentrate and connect: 3 stripes Three pedestrian stripes brand the Adidas campus and reconnect it along the North-South direction. These extended platforms work as a condenser: fully embracing the learning by doing approach, the stripes foster new ways of living the open space and encourage serendipity as a fundamental factor of creativity. Their rubber, timber and concrete surfaces host new upgradable functions: sport-grounds, skate-parks, pools and water features, a performing catwalk, a canopy for work in the open and a new air balloon that opens up a new perspective on the campus.